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The website alternativepoolsystems.com states the following, "If you already have a pool, or if youre planning to build one, remember a pool without a cover is like a house without a roof." I viewed that the webpage stated " Automatic Pool Covers have been proven to be the best way to safeguard friends, family and protect your investment." They also said " In under a minute an automatic pool cover easily covers or uncovers your pool. The cover keeps dirt and debris out of the pool, reducing cleaning and maintenance costs and wear on pool filteration systems. This means you can spend more time enjoying your p." The meta header had pool covers as the first search term. This keyword is followed by child safe pool, green pools, and san diego pool covers which isn't as important as pool covers. The other words they used was commercial pool applications. automatic pool cover is included but will not be understood by web engines.